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In the Media

article imageJustin Bieber 'doesn't like being famous': manager Scooter Braun

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By Marcus Hondro
Mar 26, 2012 in Entertainment
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There are two things that Justin Bieber's manager Scooter Braun says about his famous Canadian client that stand out. Each are indicators that while Bieber may be young and a superstar, he's also as grounded as someone in his position can be.
Braun was talking to Joe La Puma of Complex magazine late last week when he said them. The first is that Justin Bieber "doesn't like being famous". His client wants to be on stage and performing, Braun said, but he is not one to take a lot from the trappings of his success at it. He's humble, in other words.
The second thing? "He's a really good kid." That statement is not going to surprise Bieber's fans, it's a large part of why they are fans. It's seen in everything he does, from the charity work, the PSA's, from visiting fans and people in need, from the way he presents himself in interviews and at awards shows, and from his work on stage. He's a generous person and his humanity is part of what draws young people to him.
Justin Bieber: "Struggles with not being normal"
Those things aren't surprising but they are nice to read about. And it does not mean that everything comes easy for Braun and Bieber, they have struggles, and Braun talks about that, but it's clear that Braun's mentorship - he's 31, Bieber is 18 - enables Bieber to get through the growing pains and go as far as his talent and work ethic will take him.
The facts are Braun does more than book gigs and arrange interviews, he's a hands on manager and does not allow Bieber to give anything but his best. "He struggles with not being normal," Bieber's manger said. "He really wants to be normal, and I’m constantly telling him, “You’re not normal, and since you’re living an extraordinary life, I’m going to hold you to extraordinary standards.”
In the final analysis, the manager feels the client, though young and finding his way while in the public spotlight, is doing a wonderful job of making music and growing up. "I’m proud of him. He’s a really good kid, and he’s headed in the right direction."
So Bieber may not like being famous, but with his manager's help he's learning to live, and to flourish, with it.
article:321830:7::0
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