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article imageQR code coasters in Michigan bars to cut down on drunk drivers

By Cynthia Trowbridge     Mar 18, 2012 in Technology
More than 500 bars and restaurants in Michigan now have coasters with a QR (quick response) code. The purpose is to cut down on drivers who are too drunk to get behind the wheel.
Michigan began a statewide crackdown on drunk drivers this weekend which will be conducted until April 2. In an effort to help those who have had too much to drink QR code coasters are now in place in establishments that serve alcohol.
The state police Office of Highway Safety Planning are working with the Michigan Licensed Beverage Association in this endeavor.
When the code is scanned with a smartphone it will provide a list of phone numbers of area cab companies. reports Michael L. Prince, director of the Office of Highway Safety Planning (OHSP), said, “We would prefer zero arrests, zero fatalities, zero crashes and zero injuries.”
He added, "That’s really our goal. There are options available for your transportation. We hope, if you’ve celebrated too much, you take the opportunity to use those alternative forms of transportation, and if you choose not to, then we are going to have some highly trained officers out there on the roads over the next few weeks, and they’ll take care of those who choose not to handle that responsibility appropriately.”
Men between the ages of 21-34 are 40 percent of those involved in drunk driving accidents or arrested for drunk driving. Officials believe this age group is tech-savvy and hope this concept will appeal to them.
In a report from November 29, 2011, reported about a study by youth marketing company, Archrival.
The report is about a study of over 500 college students, the majority of the students with a smartphone do not know how to scan a QR code. Even though 81 percent of of those students owned a smartphone and 80 percent were familiar with a QR code, only 21 percent knew how to scan a QR code when given one. Some of the those who were unable to scan the code did try but ended up by giving up and others tried to take a picture of the code with the phone's camera. The findings from the study said 75 percent of college students were not likely to scan a code.
Prince said, "The goal, always, is to encourage motorists to be safe and responsible when behind the wheel. The coasters are meant to reinforce this important message." reports[/url
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