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article imageOWN cancels 'The Rosie Show'; last show is set to air March 30

By Tim O'Brien     Mar 17, 2012 in Entertainment
Forget about the move from Chicago, Oprah cancels "The Rosie Show" because of low ratings. The last show will be taped March 20 and will air March 30.
E! Online has reported this as well. They noted the low ratings and its steady decline.
Meanwhile, a statement from OWN and Oprah includes these.
Oprah, in the statement:"As I have learned in the last 15 months, a new network launch is always a challenge and ratings grow over time as you continue to gather an audience."
Oprah continued: "I thank Rosie from the bottom of my heart for joining me on this journey. She has been an incredible partner, working to deliver the best possible show every single day."
After a much publicized statement that Rosie will be leaving Chicago and taking her show to New York, perhaps, she, even knew of this outcome. In the statement from O'Donnell, she hints at that. Here is what was released from her. "I loved working with Oprah in the amazing city of Chicago. I was welcomed with open arms and will never forget the kindness of all I encountered. It was a great year for me -- I wish the show was able to attract more viewers -- but it did not. So I am headed back to my home in New York -- with gratitude. On we go!"
Oprah added, "I'm grateful to Rosie and the dedicated Rosie Show team for giving it their all."
In its debut in October 2011, "The Rosie Show" had an average audience of 497,000 viewers. It has fallen ever since. An item of note comes the Media Decoder from the New York Times. It notes the show had to do better if it was to be profitable for OWN. Oprah's network took over Discovery Health and numbers were often compared to what aired on it versus OWN. In part, the statement read, "...but for OWN to achieve the profits that Ms. Winfrey and her partner, Discovery Communications, hope for, both programs will have to show growth." The both refers to "Rosie" and a show called "Oprah's Lifeclass."
"The Rosie Show" (Monday-Fridays, 7 p.m. ET/PT) debuted on OWN October 10, 2011 and was on the air for five months. "The Rosie Show" is produced by Harpo Studios in association KidRo Productions, Inc. and SantaBu Productions.
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