More good news for Croatian tourism as Ana Rucner's stunning 'Ode to Joy' promotional film wins Das Goldene Stadttor in Berlin.
There was more good news for Croatian tourism, this time film awards, with the awarding of a 'Tourism Oscar' to Ana Rucner's Ode to Joy video in Berlin on March 8, 2012, according to a report on national Internet portal, Index.hr.
The promotional film, produced for the Croatian National Tourist Board, and featuring the country's star cellist, takes viewers on a spectacular journey through the heritage, nature and culture of the country. The video was somewhat controversial when first released in that it was a major departure from the tourist board's traditional approach of focusing on the Adriatic coast and islands under the slogan The Mediterranean as it Once Was, but that decision has been departure has been more than vindicated with the prestigious award of Das Goldene Stadttor at the ITB Tourism Fair in Berlin.
Receiving the award, Niko Bulic, acting Director of the General Office of the Croatian National Tourist Board, which is promoting the country through a new slogan - Croatia, the New Tourism Star of the European Union - was understandably delighted with the award:
"It is primarily intended to show to foreign markets and will further promote the fact that Croatia will soon become the 28th member of the European Union," Bulic said.
As previously reported by Digital Journal, the former Yugoslav republic is experiencing strong early demand for its 2012 season, with high profile recognition of Dubrovnik and the island of Hvar in particular fuelling interest. Dubrovnik was recently hailed the King of Croatian Tourism at a presentation in New York last week, also attented by Bulic, while Hvar's recent endorsements include Lonely Planet's number 5 destination for 2012, Conde Nast's top ten islands in Europe, as well as the latest inclusion in last week's list by Yahoo of 10 Amazing Undiscovered Islands.