It was on Saturday February 25, 2012, that Eddie Mitchell, Chairman of AFC Bournemouth, based on the south coast of the UK, decided to allow the wife of the football club’s recently acquired co-owner, Russian millionaire Maxim Demin, to pop her head around the dressing room door at half-time and, in her halting English, wish the home-team boys good luck for the second half.
It was a gesture that seriously backfired on Mitchell when Mark Chapman, the presenter on BBC Radio 5, phoned him up after the match and asked him to comment, on live radio
(censored version), about the general principle of allowing people other than the manager (whatever their status) to visit the dressing room at the crucial half-time break of a match.
It seems Chapman’s phone call, after AFC Bournemouth ended up losing to MK Dons
, caught Mitchell unawares as he was travelling home after leaving the stadium, and, during the course of the live broadcast, Mitchell used inappropriate swear word three times – the last one of which prompted the interviewer, Chapman, to insist his producers cut the line to Mitchell‘s phone immediately.
Enough people, it seems, subsequently complained about Mitchell’s rude words broadcast at a time when children would be listening that the FA decided to arrange an investigation. The result of that enquiry, published on March 8, 2012 is that Eddie Mitchell has been fined £1,500
and warned to mind his manners in future.