The condoms came with QR codes
, which could be used in conjunction with smartphones to "check in" to their booty call locations. When they check in, users can note their location (ie, "Shower," "Party," etc.) and rate their erotic encounter on a scale from 1 to 5. Users remain anonymous when checking in, but can reveal details such as gender and relationship status.
Working with the tag line "Safe sex happens. Find out where!", the program gave the condoms away in only a few select locations. However, based on the map of check-ins
, the condoms traveled across the Canadian border and were used in all but two US states
It is hoped that the initiative will encourage couples to talk openly about condom use for preventing pregnancies or disease, and that condom use can be "normalized." That may prove necessary, as a recent study
found that about 25 percent of people use condoms incorrectly.
added on their website, "Sex happens. We're not encouraging you to have sex or not have sex. We're just encouraging people to be safer in their activities."