The report
by The Pew Research Center's Internet & American Life Project focuses on what is viewed as private information and how people manage and deal with their privacy settings. It investigates demographic data behind 'privacy setting' choice for social networking profiles and offers information about how social media and networking users "control the flow of information to different
people within their networks."
The report is based on data from telephone interviews conducted by Princeton Survey Research Associates International from April 26 to May 22, 2011, among a sample of 2,277 adults, age 18 and older.
Main findings:
• Over 60% of online adults have a social networking profile, most restrict to friends only.
• Women with social media profiles are more likely than men to keep their profiles private.
• Women are more selective in their choice of privacy settings.
• 50% of social media users have some difficulty managing profile privacy settings.
• Educated users report the most difficulty in managing privacy controls.
• Women and young adults are the "unfriend-liest."
• 10% of profile owners regret posts they have made.
• Young adults delete comments in order to manage their online reputation.
Read the full report by The Pew Research Center's Internet & American Life Project:
Privacy management on social media sites
