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article imageDo not say the name Kodak at Oscar show this Sunday, or else Special

By Tim O'Brien     Feb 22, 2012 in Entertainment
The name Kodak Theatre was still on Oscar's home, as noted in the picture taken today (Wednesday, Feb 22). However, it will not be said when announced during the Oscar telecast Sunday night.
Tom Sherak, president of the Academy of Motion Pictures Arts and Sciences (AMPAS) told a Los Angeles TV station today that the name Kodak will not be mentioned. He said it will be "Live from the Hollywood and Highland Center from Hollywood, California." He said that was what the landlord wanted.
Even so, the name sits atop the theater today, so will they simply leave the name up there and have no camera angles heading its way, or is there still time to get it out?
When asked on the red carpet today, there was really no word either way. So, not saying the name was news to some. There will be a press conference on the carpet Friday, but with the word out now, surely it will come up before that. Again, though, the name Kodak is out of this year's telecast. Let's see if anybody accidentally mentions it for some reason.
Carpet appearance
During a walk through and a sit down on the red carpet Wednesday, it is shaping up to be similar to last year. That means a black and white theme with the burgundy (not real red) carpet, and gold. One now will await to see if flowers will line the famous way up to the theatre. They were at the end of the journey last year, but not on the way up.
Jennifer Aniston
Meanwhile, other business of show takes place as Jennifer Aniston got her star on the Hollywood Walk of Fame today. She noted, "I used to walk Hollywood Boulevard all the wait..." she paused, got laughs and went on.
There's no place like home
The Academy of Motion Picture Arts and Sciences has acquired a pair of the iconic ruby slippers from "The Wizard of Oz" for the Academy Museum of Motion Pictures.
This was done by the efforts Actor Leonardo DiCaprio and a group of donors, it was learned today. In addition to the Lenoardo DiCaprio Foundation, others included Steven Spielberg and Terry Semel.donors.
"The ruby slippers occupy an extraordinary place in the hearts of movie audiences the world over," said Bob Iger, president and CEO of the Walt Disney Co. and chair of the capital campaign for the Academy Museum of Motion Pictures. "This is a transformative acquisition for our collection." As Oscar Week progresses, this news came out via a press release and in the press kits.
Where are you sitting?
Power plays not only happen where stars sit during functions like this or when they walk the fashion runway, but it's also about those who cover this stuff. To get an idea of that, note this. NBC's "Today's Show" gets to cover the event on the red carpet next to "Good Morning America" on one side and TV Azteca on the other. As for KABC-TV, they are smack dab against EW (Entertainment Weekly). But, the business of show trade magazines are next to each other, which may make one wonder, why such similar stories, right? Well, The Hollywood Reporter is right next to Daily Variety.
* A note on the slippers from AMPAS: They are known the "Witch's Shoes" and are in the most pristine condition of the four pairs of ruby slippers known to exist. It is widely believed that these are the slippers Judy Garland wore in close-ups and insert shots, most famously when Dorothy clicks her heels three times to return to Kansas.
More about Oscars, Red carpet, tom sherak, Ampas, Academy awards
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