Watch the YouTube video as the mystery Silver Surfer glides with ethereal grace down a mountain slope. Many viewers agree this is the "coolest" video clip they've seen in years. The video is shot with such refined artistic taste that Geekologie.com
warns the surfer to beware Yetis who may fall in love with him at the sight.
The video, according to Gizmag.com
, originated from Nowness.com
, a site which describes itself as "the digital leader in luxury storytelling."
reveals that the idea was concieved by Jacob Sutton, after he was consulted by Nowness.com
. Sutton is a fashion photographer and filmaker. Petapixel.com
reports Sutton said he had the idea of a "lone character made of light surfing through darkness." Jacob Spatcher of Flat Cat Productions created the light-covered suit and Artec pro snowboarder William Hughes, performed all those cool moves you see in the video.
quotes Sutton, saying: "I wanted to approach snowboarding in a more textural aesthetic way that felt more emotive and expressive." He succeeded, because the effect is simply mesmerizing. Sutton captures Hughes carving effortlessly, according to Gizmag.com
, "through soft, supple cold smoke, a shimmering pocket of clinical, artificial warmth penetrating the still abyss."
According to Gizmag.com
, the film was caught in freezing temperature, using a Red Epic video camera, with the cameraman riding on a snowmobile in the dark. The location is Tignes, France, in the French Alps. Nowness.com
reports the crew spent three nights shooting the video at temperatures of -25 degrees centigrade.
Sutton said, "I’ve always been excited by unusual ways of lighting things, so it seemed like an exciting idea to make the subject of the film the only light source.”
Hughes, the snowboarder, said, “Filming in the suit was the most surreal thing I’ve done in 20 years of snowboarding. Luckily there was plenty of vin rouge to keep me warm, and Jacob’s enthusiasm kept everyone going through the cold nights.”