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article imageGawker Media offloads adult content blog Fleshbot to editor

By Tucker Cummings     Feb 18, 2012 in Internet
Most people think an adult website generates a lot of revenue, but Gawker Media's recent sale of the blog Fleshbot may prove them wrong.
As Digital Journal reported back in November, Gawker Media owner Nick Denton had expressed an interest in selling major stakes of his porn news-blog Fleshbot, which has been around for about eight years.
At the time, Fleshbot editor Lux Alptraum wrote, “We think someone else could be a much better partner to grow the site with us.”
Turns out, Lux was the person they were looking for. Fleshbot LLC was sold on February 1 to the Fleshbot editor for an undisclosed sum. Felix Salmon, writing on his Reuters blog, wrote: "if money changed hands I’m sure there wasn’t much of it...turning a profit on a porn blog is not easy at all. There’s a virtually infinite amount of competition, and the cost of porn online has basically gone to zero at this point, which means there’s even less money than there used to be for ad campaigns on sites like Fleshbot."
In a release, Ms. Alpatraum was quoted as saying that Fleshbot is “an incredibly valuable property that hasn’t been optimized...and I’m excited about the possibilities for expansion.”
AVN News added "Alptraum has been writing for the site since August 2007 and has served as editor-in-chief since October 2008." Fleshbot caters to both gay and straight tastes, while also posting about pop culture and celebs.
The site already has a new layout, and Lux is hopeful that it will flourish as an independent entity.
“I think, at the end of the day, Fleshbot is a site that's able to serve the needs of hardcore porn fans—while also providing a welcoming, nonthreatening space for people who aren't as comfortable with, or may be new to, adult content," she wrote.
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