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In the Media

article imageTarget Canada to feature Starbucks in its stores in spring 2013

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By Andrew Moran
Feb 15, 2012 in Business
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Toronto - It seems when Canadian shoppers head over to Target, they won't be able to grab a Tim Hortons double-double. Instead, consumers will be able to purchase a Starbucks cup of coffee when they shop at one of the 24 Target stores next year.
Last month, Target announced that its first 24 stores out of 100 will open its doors in the spring of next year with all of them being in the Greater Toronto Area. But don’t be surprised if you can’t find a Tim Hortons shop inside of Target.
Target confirmed in a press release Wednesday that it has partnered with Starbucks. As part of an agreement between Target Canada Co. and Starbucks Coffee Canada Inc., the majority of the more than 100 stores will feature Starbucks licensed stores.
“Starbucks has been a valued partner for more than 12 years and an integral part of the Target guest experience in the U.S.,” said senior vice president of Target Canada merchandising, John Morioka, in a press release. “Our goal is to bring the true Target brand shopping experience to our Canadian guests, so expanding our relationship with Starbucks as we enter the Canadian marketplace is a natural fit.”
Target storefront  from suburban Chicagoland.
Kelly Martin.
Target storefront, from suburban Chicagoland.
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Starbucks will not only be selling its premium coffees, but also various other customized beverages, breakfast and lunch sandwich takeaways and other Starbucks merchandise that you would find in a regular store.
In the United States, Target first teamed up with Starbucks in 1999 and 13 years later, there are nearly 1,100 Starbucks locations inside of Target department stores.
“Building on the success of our relationship in the U.S., we’re excited to be joining forces with Target in Canada with a shared commitment to delivering high quality products and an in-store experience that reflects our common values,” said Colin Moore, Starbucks Canada president.
To find a list of Target stores that will open in March and/or April of 2013, click here.
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