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article imagePoll: One-third 'strongly disapprove' of Toronto Mayor Rob Ford

By Andrew Moran     Feb 14, 2012 in Politics
Toronto - Toronto Mayor Rob Ford's popularity continues to dwindle as more and more Torontonians are becoming dissatisfied with his performance on the job. A new poll suggests that 35 percent of the city "strongly disapprove" of his tenure thus far.
Toronto Mayor Rob Ford, as well as his brother, Councillor Doug Ford, has had to swallow bitter pills this month. After first losing the battle of the subways to city council and then being stuck at 310 pounds for his Cut The Waist challenge, the mayor is now losing the confidence of the public.
According to a poll taken 48 hours after the special city council meeting last week by Strategic Communications, 35 percent of Toronto residents say they “strongly disapprove” of the mayor’s performance. Meanwhile, 27 percent “strongly approve” of Ford.
Ford maintains a strong supportive base in North York where 35 percent “strongly approve.” When it comes to Scarborough residents, though, it’s pretty much up in the air as 18 percent say they “neither approve or disapprove” or “don’t know.”
The mayor’s lowest rating is in the old City of Toronto where only 20 percent say they “strongly approve” of his performance – 51 percent “strongly disapprove” of Ford’s tenure as mayor. Ford’s town, Etobicoke, is the second most disapproving region with 31 percent.
“While Mr Ford continues to have a core of strong support, his leadership is controversial as shown by the steady hardening of his disapproval ratings,” said director of research for Strategic Communications, John Willis, in a media release. “A high strong disapproval rate is a key political indicator for a politician in trouble. The rate of increase in this indicator is dramatic, especially for a mayor so early in his term.”
The automated telephone poll was conducted Feb. 9 and Feb. 10 with 1,300 Toronto residents. The survey contains a margin of error of +/- 2.7 percentage points.
This poll comes as Councillor Ford is on the verge of establishing a public campaign to save subways, according to various media outlets. City News reports that Ford’s campaign would persuade Ontario Premier Dalton McGuinty to ignore council and start to build subways.
More about Toronto mayor, Rob Ford, strategic communications poll, City council, Doug Ford
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