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article imageComic book perfume coming, scents are 'intrusive, distinctive'

By John Duarte     Feb 11, 2012 in Odd News
New York - You may not be quite ready to walk around in public wearing a cape and a cowl, but who doesn’t dream of being a superhero?
While the world may not be ready for people flying around in a metal suit like Iron Man or even just going for a jog in red, white and blue tights a la Captain America, thanks to JADS International (JADS) everyone can at least smell like a superhero.
To coincide with the release of The Avengers movie that hits theatres on May 4, JADS has teamed with Marvel Entertainment to bring a line of colognes and perfumes inspired by the comic-book characters to market. The fragrances make their debut at the Toy Industry Association's (TIA) Toy Fair in New York City on Feb. 12-15.
"Everyone has a favorite comic book hero, right? Now fans can experience what they love about these iconic characters in a much more personal way," says JADS COO Andrew Levine.
JADS line for Marvel's The Avengers includes The Avengers Cologne Set, Black Widow Perfume, Infinity Formula for Men, and Mischief Cologne.
"The scents are bold without being intrusive, distinctive and empowering,” adds JADS president John McGonigle. “We are proud to bring these unique products to market and believe there is no better way to build fan affinity than through the use of personal fragrances."
The Avengers Cologne Set features fragrances inspired by Captain America, Iron Man, Thor and Hulk.
Patriot Cologne features hints of green lime and white pepper with finishes of dry oak wood, sandalwood and tequila and pays homage to hard-working yet confident average Joe “who isn’t afraid to stand up to bullies.”
Mark VII Cologne combines mandarin and jasmine with light patchouli to create Iron Man’s attitude of “I don’t play well with others” while leaving you feeling like “a genius, billionaire, playboy-philanthropist.”
Worthy Cologne offers whiffs of woody citrus along with a combination of bergamot, frozen ginger and wheatgrass blended with a hint of fresh natural grapefruit and layered with cypress. The Thor-inspired scent creates a “god-like,” deep dry masculine musk.
SMASH! draws inspiration from Hulk and is clean scent with notes of water lily and nutmeg, enriched with Indian sandalwood, dry musk and warm cedar. The fragrance is “complementary to full range emotions, it wears well at work, in the lab, or an evening out on the town.”
Three other scents available are: Black Widow Perfume, which is inspired by the spy and assassin and offers a shot of citrus that gives way to caramel and honey; Infinity Formula Cologne’s citron cocktail smoothed over hints of tonka bean and guaiac is the scent inspired by Nick Fury of S.H.I.E.L.D.; and who else but Thor’s bad brother Loki could inspire Mischief Cologne, a unisex fragrance that combines a base of green tea and amber with bergamot and cardamom for someone who wants to be “dangerous-sexy, yet playful.”
The complete line will be available in April in the U.S. and Canada. In the past, JADS has marketed fragrances based on Star Trek, Star Wars and Marvel.
You have to admit, it will be something walking into a room and hearing people say “Is that a superhero I smell?”
More about Marvel's The Avengers, Thor, Captain america, Iron man, Hulk
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