The name Canadian Tire will be front and centre when motorsports fans head for Mosport International Raceway this season.
The retail giant deepened its commitment to auto racing in Canada entering a long-term partnership with Mosport International Raceway, a renowned racing facility located northeast of Toronto, Ontario. Canadian Tire announced it is increasing its investment to support motorsports in Canada through the partnership which, among other things, will see the racing facility be renamed Canadian Tire Motorsport Park.
"Canadian Tire is excited to give back to the racing community by working with Mosport International Raceway to improve this racing landmark," said Allan MacDonald, Canadian Tire’s Senior Vice President, Automotive.
Canadian Tire Motorsport Park is home to some of the biggest races in Canada. The facility is the only Canadian stop for North America's premiere sports car championship, the American Le Mans Series.
"We are thrilled to partner with Canadian Tire, an important supporter of Mosport and auto racing fans for many years,” said Myles Brandt, President and General Manager of Mosport International Raceway. “Together, we're building a world-class facility that will draw racing enthusiasts and grow our fanbase which continues to evolve year over year."
Spectators and fans will be able to experience improvements first-hand at the Victoria Day SpeedFest Weekend, which also marks the start of the NASCAR Canadian Tire Series. The facility will also host two races in the series during the 2012 season.
Mosport International Raceway has a long and rich history in motorsports dating back more than five decades. The track hosted its first Formula 1 race in 1967 and it was home to the Canadian Grand Prix for the next 10 years. The list of names that have taken laps around the legendary track reads like a who’s who of racing and includes racing legends such as Stirling Moss, Gilles Villeneuve, Jackie Stewart, Mario Andretti, Nick Lauda, Bruce McLaren, A.J. Foyt, the Unser brothers and even “The King” himself, Richard Petty.