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Super Bowl winner may come down to city with lowest unemployment

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By Tim O'Brien     Feb 1, 2012 in Business
It's all about jobs. No, it's not the latest in the political slug fest. It's not about ways to create them or find blame as to why they have faded away.
This is about football. That's right. It's that unusual statistic that will show us who will win Sunday's Super Bowl game between The New England Patriots and the New York Giants.
It is jobs, as in the unemployment rate. In a nutshell, the team who comes from the city with the lowest unemployment going into the game has won 17 out of the last 20 Super Bowls. Indeed, that does mean that three games have not gone that way. One of those rare exceptions happened the last time these two teams met a few years back.
A RiseSmart analysis is where to go to get this groundbreaking information. No, wait, just get it here. They use statistics from the U.S. Bureau of Labor Statistics (BLS) unemployment data.
Because of this, they predict that the Patriots will beat the Giants. This conclusion states, "through November, the 2011 unemployment rate for the Boston metropolitan area was 6.8 percent, compared to 8.5 percent for the New York metropolitan area."
RiseSmart not only looked at the rates but came up with other elements. The team with the lower unemployment rate seems to also enjoy more confidence. "The case can be made that a fan base with lower unemployment is more likely to attend games, buy team gear, celebrate at sports bars and, ultimately, cheer their team on to victory," it suggests.
On the other hand, "a metro area that is struggling with high unemployment might have a subtle but insidious effect on its team’s morale."
By the way, Super Bowl XLVI is the third consecutive Super Bowl in which both teams hail from a metropolitan area with an unemployment rate over 6 percent.
"Never underestimate the power of having a job," said RiseSmart’s founder and CEO, Sanjay Sathe
Think that was an odd way of picking a winner, let's continue with this idea. Using online popularity as an indicator for on-field success, Opera Software predicts that the New England Patriots will win over the New York Giants in their Super Bowl rematch on February 5..
"I'm betting everything I have in my online betting account at the moment on the Patriots," said Nils Brostrom, VP of Communications, Opera Software
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