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article imageTiger bread renamed giraffe bread after request by 3-year-old tot

By Kev Hedges     Jan 31, 2012 in Food
UK supermarket giant John Sainsbury's changed the name of the popular loaf tiger bread to giraffe bread after a three-year old toddler wrote to the company, pointing out its appearance being far more like that of a giraffe than a tiger.
The three-and-a-half-year-old toddler, Lily Robinson, wrote to the supermarket giant in May 2011, suggesting the loaf should be renamed and her request went viral on social media networks. A Facebook page had been set up and the letter became viral on social network channels like Twitter also.
Originally published on her mother's blog, the letter received a reply from customer manager Chris King. He told her why the bread is called "tiger bread", and to make it better, he also attached a £3 ($4.80) gift card, so that Lily's parents can get her a tiger bread and some candy too.
Lily's letter said:
"Why is tiger bread called tiger bread? It should be called giraffe bread. Love from Lily Robinson age 3 and 1/2".
Mr King's reply to Lily's letter read:
I think renaming tiger bread giraffe bread is a brilliant idea - it looks much more like the blotches on a giraffe than the stripes on a tiger, doesn't it? It is called tiger bread because the first baker who made it a looong time ago thought it looked stripey like a tiger. Maybe they were a bit silly.
The customer service manager even signed off "Chris King (age 27 & 1/3)". The supermarket has now acknowledged the new name and bowed to popular demand, reports the BBC. Tiger bread is in fact a bloomer loaf with the pattern baked onto its surface using rice paste, which cracks and dries after it has been in the kiln.
More about Sainsburys, tiger bread, giraffe bread, lily robinson
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