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article imageTiger bread renamed giraffe bread after request by 3-year-old tot

By Kev Hedges     Jan 31, 2012 in Food
UK supermarket giant John Sainsbury's changed the name of the popular loaf tiger bread to giraffe bread after a three-year old toddler wrote to the company, pointing out its appearance being far more like that of a giraffe than a tiger.
The three-and-a-half-year-old toddler, Lily Robinson, wrote to the supermarket giant in May 2011, suggesting the loaf should be renamed and her request went viral on social media networks. A Facebook page had been set up and the letter became viral on social network channels like Twitter also.
Originally published on her mother's blog, the letter received a reply from customer manager Chris King. He told her why the bread is called "tiger bread", and to make it better, he also attached a £3 ($4.80) gift card, so that Lily's parents can get her a tiger bread and some candy too.
Lily's letter said:
"Why is tiger bread called tiger bread? It should be called giraffe bread. Love from Lily Robinson age 3 and 1/2".
Mr King's reply to Lily's letter read:
I think renaming tiger bread giraffe bread is a brilliant idea - it looks much more like the blotches on a giraffe than the stripes on a tiger, doesn't it? It is called tiger bread because the first baker who made it a looong time ago thought it looked stripey like a tiger. Maybe they were a bit silly.
The customer service manager even signed off "Chris King (age 27 & 1/3)". The supermarket has now acknowledged the new name and bowed to popular demand, reports the BBC. Tiger bread is in fact a bloomer loaf with the pattern baked onto its surface using rice paste, which cracks and dries after it has been in the kiln.
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