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article imageGoing Viral: Twitter releases funny recruitment video

By JohnThomas Didymus     Jan 29, 2012 in Internet
Twitter on Friday released a recruitment video it describes as the "best/worst recruitment video of all time." Twitter, in the video, appears to be deliberately spoofing bad recruitment videos that are often released.
The recruitment video is titled "At Twitter, The Future is You!" The company describes the video as "hackweek project: make the best/worst recruiting video of all time. Done."
Along with the video uploaded on YouTube, Twitter gives instructions to prospective job seekers: "To find out more about jobs at Twitter visit: http://www.twitter.com/jobs or @jointheflock."
IB Times comments the video was dubbed "best/worst" because Twitter evidently aimed to make a "tongue-in-cheek" video that is so bad, that it can, ironically, be considered good.
LAist agrees with IB Times that, "Twitter's New Recruiting Video Is So Awful, It's Awesome." LAist describes the video as "ironically terrible," and that is why it is such a great video!
LAist commends the visual transitions and says the cast performance is impressive. It also thinks the sound effects were very well done.
Gizmodo also sees the deliberate creative irony in the video, and describes it as "awful but amazing." Gizmodo comments that Twitter was deliberately looking to create a funny viral video to spread the word. Gizmodo approves of the effort, commenting that the parody manages to give a good impression of the company to the prospective applicant: "...you still get the impression that the company is a cool place to work given this pitch was approved."
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