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In the Media

article imageBollywood surprise for Finnair passengers

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By Amanda Payne
Jan 27, 2012 in World
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Passengers on a flight from Helsinki to New Delhi got a bit more from the air hostesses than the usual in-flight drinks and meals. To celebrate India's Republic Day, the flight personnel danced in the aisles in the Bollywood style.
India celebrates its Republic Day on Jan.26 and one of the flight attendants, Helena Kaartinen, thought that it would be nice to give their passengers on the flight to New Delhi on that day a surprise, Bollywood style.
Just as the flight was preparing for take-off, the flight attendants, dressed in colourful Indian saris or shalwar kameez launched into the routine, which they had been practising for two weeks, to the song 'Deewangi Deewangi' from hit Bollywood film "Om Shanti Om" , according to the Mirror newspaper.
The Daily Telegraph reports that the video of the dancing attendants has become a viral hit on You Tube. Organiser Helena said "It was a good way to show respect" and explained that she had help with the choreography from a former Finnair flight attendant who is now a dance instructor in Mumbai.
The Hindustan Times says that the performance had a mixed response with most passengers enjoying the performance and clapping along. The paper reports that one person wrote on the airline's blog "Really wonderful and an awesome performance to honour Indian Republic Day. We have to appreciate the universal love and friendship that Finnair extended."
Other comments on the airline's blog included this one:
"In line with the company slogan ‘Designed for you’, Finnair has hit the right cord to connect with Indians using Bollywood and dance, both of which are deeply embedded in our nation. It is kind of adorable when blond flight attendants sing and dance to Bollywood tunes. The brand not only wins some brownie points by way of cultural bonding but also positions itself as a fun brand."
Finnair, and especially Helena and her crew, were obviously more than willing to go the extra mile to please their customers.
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