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article imageTripAdvisor Announces Readers' Top Hotels

By Roderick Eime     Jan 24, 2012 in Travel
Love them or hate them, everybody reads them. TripAdvisor.com, arguably the most influential source of hotel reviews, has released its much anticipated Travelers Choice Awards for 2012. But not all hotels agree.
The expanded award categories now include 30 countries and eight regions worldwide with such categories as Best Luxury and Bargain, Best for Service, B&Bs and Inns, All-Inclusive, Spa, and Trendiest. In total, 3,943 properties globally are mentioned.
TripAdvisor claim this is their biggest awards ever, with lists covering 19 new markets and expanded categories from "Top 10" to "Top 25" winners, “providing more inspiration for travellers seeking remarkable properties around the world”.
Some interesting data provided by TripAdvisor:
• the average nightly rate (for those who list them) for 2012 Travelers' Choice Hotels award winners is US$270
• 45 per cent have an average nightly rate of $200 or less per night
• average nightly rate for the Best Luxury hotels is $455
• Best Bargain $106
• Best for Service $255
• B&Bs and Inns $124
• All-Inclusive $488
• Spa $376, and
• Trendiest $253
The top hotels in your country according to TripAdvisor:
Canada: L'Hermitage Hotel, Vancouver, Canada
USA: Elysian Hotel Chicago, Chicago, Illinois
UK: Charterhouse Hotel, Torquay, United Kingdom
Australia: Akama Resort, Hervey Bay, Australia
In recent months, hotels and attractions have been calling into question TripAdvisor’s methodology and security measures for identifying and removing fake or suspect reviews. A relatively new business sector has sprung up in response. Called, ‘Online Reputation Management’ or just ORM, companies, usually legal or paralegal, are setting up to monitor and address brands’ reputations online.
“ORM is a proactive approach to enhancing and preserving your positive online reputation,” writes Shelly Wutke at reputation.com, “As in real life, negative situations must occasionally be dealt with. But ORM experts know that there’s more to Internet reputation management than just focusing on negative feedback.”
Another company, UK-based KwikChex.com, is specifically targeting TripAdvisor in their efforts, placing pressure on the company to take more stringent measures in verifying reviews, including contacting reviewers for verification in the case of reviews flagged as suspect.
Gemma Byrne, operations director at KwikChex, said "This is exactly what is needed. Contacting posters and asking for verification that they are genuine customers will substantially reduce review fraud and will help protect both consumers and reputable businesses.”
The writer, Roderick Eime, is a regular TripAdvisor contributor.
More about Tripadvisor, Hotels, Luxury, Online advertising, reputation management
 
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