According to the latest Workonomix survey, conducted by Accounting Principals, people are spending a yearly average of $1,092 on coffee, which translates to approximately $20 bucks a week.
In order to aggregate information, Accounting Principals surveyed
1,000 employed U.S. workers, age 18 and over, partly to determine how much individuals spend on work-related expenses and also to explore people's financial attitudes from the past year and looking forward to the new year.
The survey was conducted via telephone by Braun Research on behalf of Accounting Principals and representatives called the 1,000 individuals between Dec. 22 and Dec. 27, 2011. Accounting Principals has listed a margin of error of +/- 3.1% at the 95% confidence level.
Results also found the American workforce frequently purchases coffee during work hours because their company does not offer good coffee. The survey unearthed 22 percent of workers surveyed "wished their company would invest in better coffee in the office."
Other findings include younger workers (18-34) are more apt to buy coffee
during the workday than those aged 45 and up. The amount spent by the two age groups was $24.74 vs. $14.15, respectively. Another demographic explored in the survey was gender. The survey illuminated men tend to spend more on foods and beverages than women do during the workday. In terms of coffee, men spend, on average, $25.70, whereas women spend about $15.00 in comparison.
In other coffee-related news, businesses using the Internet and its web tools appears to continue to play a significant role in marketing strategies.
Two of the primary coffee giants in the U.S. market, Starbucks and McDonald's, have been actively broadening their web-related marketing initiatives.
Starbucks is still actively building their 'Starbucks Digital Network' (SDN) with ongoing new partnerships
to enhance this initiative as a way to appeal to consumers.
McDonald's has recently launched an approach to market coffee using Facebook's new Timeline feature. This initiative is a component of the chain's overall 'Cups' campaign that is currently being run in the U.K.
According to PSFK
, the Facebook app, titled McDonald’s Coffee Time, displays a timeline with photos of coffee drinking customers being displayed with their cups of McDonald’s coffee taken throughout the day. Customers submit their coffee photos and have the opportunities to win prizes such as iTunes vouchers, Kindles, iPod Shuffles, book tokens, and newspaper and subscriptions to magazines.
No word on whether or not this coffee-related campaign is coming to America, however McDonald's is reportedly exploring mobile marketing
for its hot beverages in the U.S.