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article imageVolkswagen 'The Bark Side' Super Bowl ad becomes viral hit

By Kim I. Hartman     Jan 20, 2012 in Business
Volkswagen has released a teaser for its upcoming Super Bowl commercial featuring a canine chorus of dogs barking the Star Wars Imperial March tune. The 60-second spot has become a viral hit melting hearts of dog lovers and football fans alike.
The makers of Volkswagen are capitalizing on the success of last year's Super Bowl commercial which featured a pint-sized Darth Vadar who with the help 'The Force' discovers a 2012 Passat in the driveway.
The new commercial, featuring an unlikely array of dogs, an Ewok, a Wookie, and doggie ATAT, was uploaded to YouTube where it has received over 3 million views in less than two days.
Volkswagen says the latest commercial, with the Jedi dogs barking the familiar music, will make sense on Super Bowl Sunday when the full ad will be seen by millions of football fans expected to tune in the for the big game.
While the Volkswagen commercial may not be breaking any new ground with its barking dogs and Star Wars music, viewers on the Internet seems to be lapping up the entertaining result.
More about the bark side, imperial march, Super bowl, Dogs, Viral video
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