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article image'Instant' photography is back

By Bryen Dunn     Jan 19, 2012 in Technology
As we advance at lighting speed to adapt and embrace the latest technological developments, sometimes something will appear that goes against the trend. Recently there's been an increase in sales of cameras with film.
Believe it or not, there once was a time when pictures were taken, and not seen for almost a week while you waited for the film to be developed. There was no scanning and deleting the bad or ugly ones. You were stuck with what you got. One of the best parts about waiting was when you actually went to pick up the pictures, tore open the envelope, and saw those party pictures from the week before.
At some point someone had the foresight to create a camera that provided "instant" photographs. That someone was Edwin Land, the founder of the Polaroid Corporation, who back sold his first "one-step process" camera back in 1948. It was until during the 1960's that sales really took off, and almost everyone owned a Polaroid.
Now these "self developing" print cameras are experiencing a bit of a revival with artists, club goers, event planners, and nostalgics. Much like vinyl in the music industry has seen a resurgence, film cameras are gaining popularity with the creative crowd. The still "wet" images can easily be manipulated, without the use of any digital modifications. It's old school art in its purest form, and an "instant" hit at parties and events.
Despite the news today that Kodak, one of the pioneers in the camera industry filed for Chapter 11 bankruptcy protection, Fuji has been quick to recognize the trend and has introduced three different models into the market for 2012.
The Instax 210 was introduced in Canada in 2009, with the 7s being introduced in 2010 and the Mini 50s being introduced in 2011. "Instax cameras and film popularity is in high demand in Canada. Units have increased +147% combined for cameras and film vs. 2010," states Melinda Libertore Product Manager Consumer Media with FUJIFILM Canada Inc.
Instax 210 - auto adjust flash, high-resolution retracting lens, and a large viewfinder makes taking shots a cinch.
Instax Mini 7S and Instax Mini 50S - easily portable, compact size with credit card size images.
The Instax 210 was introduced in Canada in 2009, with the 7s being introduced in 2010 and the Mini 50s being introduced in 2011.
While these may not be suitable for everyday use in the digital age, there's still the option to scan and send electronically if you so choose. The one drawback that came to mind immediately had more to do with the lithium battery requirements, which tend to be more expensive and non-rechargeable. Other than that, snap away!
More info can be found on the Fuji Film website.
More about Fuji, Retro, Photography, Polaroid, Camera
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