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'Angry Brides' game targets illegal Indian dowries

By Katerina Nikolas     Jan 18, 2012 in Internet
Facebook's launch of a new online game "Angry Brides" plays off the popular Angry Birds game and adds a twist. They can lash out at the illegal Indian dowry system by hitting prospective grooms with brooms and frying pans.
Taking aim at prospective Indian grooms with a handy frying pan or rotten tomatoes in the online game "Angry Brides" is the novel way in which Shaadi.com has chosen to highlight the illegal practice of Indian dowries. The game has been launched on Facebook and has proved to be a spectacular hit with players wielding stiletto shoes and brooms, at virtual dowry-demanding greedy grooms.
The company that devised the game released this statement: "Shaadi.com has always believed that marriage is an institution of love, where there is a place for togetherness, mutual understanding, family values and emotional support but not for dowry!" (The Telegraph)
Its aim is to draw attention to the long practiced dowry system which continues even though it was banned in 1961. IBN Live quote Gibin Thomas speaking about the dowry system. He said "It means that men and their families agree to bear with a woman only if they can successfully extort money from the bride’s family, else they torture them."
Gawker cites figures from Shaadi that highlight the extent of the dowry problem that not only involves a brides family providing money to the groom, but can also involve demands for additional dowry payments after the wedding, often extracted by torture. In 2010 India recorded 8,400 dowry deaths and "90,000 cases of torture and cruelty towards women by their husbands or family."
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