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article imageTim Hortons brewing up new XL 24-oz. coffee cup Monday

By Andrew Moran     Jan 16, 2012 in Business
Toronto - After conducting tests at some Tim Hortons locations in Ontario, the popular Canadian coffee chain will introduce its 710 ml (24-ounce) extra-large coffee cups. This means the names of its other sizes will change.
Digital Journal reported last summer of Tim Hortons introducing new extra-large coffee cups that can hold 24 ounces (710 mililitres) of coffee. Two chains in Kingston and Sudbury were the guinea pigs. After a positive product testing, the Canadian fast food chain is now proceeding with the size.
Tim Hortons announced in a press release it is brewing up the new coffee cup starting Jan. 23. In order for the coffee establishment to accommodate its other sizes, it is revising the names of other previous cup sizes.
Small is now called “extra small,” medium will turn into “small” and large will become "medium" and so on. The change in names will be applied to all hot beverages, but the prices will remain the same for its customers.
“We tested the names of the new hot cup sizes with our guests and the response has been overwhelmingly positive. Our guests also told us that they love our small eight-ounce cup, so we will continue to offer that size,” said Tim Hortons director of brand marketing for beverages, Dave McKay. “By shifting the sizes, we're able to provide coffee lovers with a full range of five size options: from extra small, all the way up to the new extra large.”
It is unclear if the coffee cup sizes will cross over to the United States, where there are only three coffee sizes: medium, large and extra large.
Tim Hortons’ latest move comes a few months after it introduced its specialty beverages, which have become quite popular. It also comes as Starbucks introduced its biggest sized drink in its history, the 31-ounce Trenta.
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