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In the Media

article imageCES 2012: Samsung debuts 'smart' washing machine

article:317832:24::0
By Leigh Goessl
Jan 13, 2012 in Technology
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Las Vegas - As many electronic devices go the "smart" route and use wireless technology to provide consumers with enhanced, hi-tech features, Samsung just unveiled a new appliance that kicks this trend to a new level.
The electronics giant has developed a washing machine that integrates mobile technology to tell you your wash is done via a smartphone application.
The WF457 Front-Loading Washer, first announced on Jan. 9 in a press release, made its debut at this year's International Consumer Electronics Show (CES) in Las Vegas.
Using wi-fi technology, the washing machine possesses a "Smart Control System" that the company says will "streamline the laundry process."
So what else does a "smart" washing machine do exactly?
• Uses a wireless router and a smartphone app to tell consumers their wash is done through a phone alert
• Allows consumers to remotely control their wash, such as a restart or pause, even if they are not at home
• Monitor cycle selections
• Eliminates need for user manuals, it diagnoses washer problems and sends alerts to the owner's smartphone
The washer also has a large capacity and is being marketed as more efficient, with 25 percent shorter wash cycle time and up to 70 percent less water use.
Samsung is also promoting this product as a time-saving measure, and provides the example of busy moms who "spend time running back and forth from the laundry room trying to estimate when the load is done."
"Samsung's strategy is to enable consumers to be more connected and organized through their household devices and appliances, and we're now extending that connectivity right into the laundry room," said Kevin Dexter, Senior Vice President of Home Appliance Sales and Marketing, Samsung Electronics America.
"The Samsung WF457 Front-Loading Washer gives moms just what they need -- the ability to do laundry and get their clothes cleaner than ever with our new innovative SpeedSpray technology while enjoying the time savings and convenience of our new Smart Control system," Dexter said.
Many smart appliances were unveiled at this week's conference, including refrigerators, washing machines and ovens, in what CNET described as bringing society "just that much closer to the Jetsons-style home we secretly covet."
Consumers interested in buying Samsung's smarter washing machine can expect to see the appliance in major retails stores come this spring. No price tag has been stated, but the Australian IT reported today estimates for the hi-tech washer are likely in the $1,000 to $2,000 price range.
article:317832:24::0
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