TV and cable go together like peanut butter and chocolate, but what if you found out more and more people were cutting the cord to their cable companies every day? That may not be a surprising statistic, given the services of companies such as Netflix and Amazon, or sites such as Hulu and network sites.
Here’s a statistic that might surprise you, though. According to an article on Fox News
, a survey by Accenture
showed that the percentage of adults who watched TV fell by 23 percent from 2009 to 2011. The survey consisted of 10,000 participants from 10 countries, 1,000 of which were Americans. In 2009, 71% of the people questioned said they watched broadcast and cable TV. In 2011, that number dropped to just 48 percent. Where are people getting their entertainment? Have they stopped watching shows altogether?
VCR and DVR
People are still watching television shows, both broadcast and cable, however, they are now doing it on their own time. The invention of the VCR first allowed us to tape a show and watch it on our own time, however, it was not a very sophisticated piece of machinery. TiVo and the DVR became the TV viewer’s best friend in that it allowed you to set up recording times, tape two shows at one time and watch the shows when it was convenient for you.
PCs, iPads, and Smartphones, oh my
Aside from the DVR, we now have the luxury of watching shows on our PCs, our iPads and our smartphones. This makes for a more upwardly mobile viewing audience. Plus, with websites dedicated to streaming shows, and current ones at that, you no longer have a reason to be glued to your TV on Thursday nights anymore. According to the Accenture survey, 33 percent of the people surveyed said that they watched shows on their PCs, while 10 percent said they watch shows on their smartphones during a usual week.
With the ease of watching your shows at your fingertips, why buy a pricey, large TV set that will set you back four figures? In this economy, most people are not eager to part with their money to buy a 60-inch HDTV to watch their TV shows on it when they can see their shows on equipment they already own.