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article imageToronto bookstore's 'Joy of Books' video goes viral

By Kim I. Hartman     Jan 10, 2012 in Business
Toronto - A Toronto bookstore has created the latest viral craze after posting a video on the Internet that celebrates the "Joy of Books" in a stop-motion short film clip that features books playfully coming alive and frolicking inside the store after hours.
The video, which was created by Type Books, rivals Disney Pixar animators with its creative approach to inviting viewers to visit their local bookstores to enjoy the magic that can be found within the book-lined walls.
The "Joy of Books" video was posted on YouTube and is delighting viewers who have called the work "brilliantly conceived and amazing."
The video uploader said, "After organizing our bookshelf almost a year ago my wife and I decided to take it to the next level. We spent many sleepless nights moving, stacking, and animating books at Type bookstore in Toronto."
With at least 25 volunteers who shelved and re-shelved books each night for countless hours the video was made from hundreds photographs taken of the books at play. This was the second attempt at stop-motion film making by the couple. A video made last year by the same people was posted on YouTube and can be seen here.
The music for the animation was composed by Grayson Matthews and was made specifically for the "Joy of Books" video.
Viewers of the video have praised "the love and dedication" that went into making the short clip. Jonathan Brickwood said, "I've watched it a couple of times already, and each time I still smile!"
More about joy of books, type books, Stop motion video, animated video, YouTube
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