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article imageBarnes & Noble looks to rejuvenate Nook by giving it away

By Leigh Goessl     Jan 10, 2012 in Business
Yesterday retailer Barnes & Noble announced a new promotion that includes two exclusive offer for consumers to get either a free Nook Simple Touch or a marked down Nook Color tablet for $99.
The bookseller has partnered with the New York Times and People magazine to deliver this offer.
According to Marketwatch these two deals were unveiled yesterday. However there is a small catch with each deal, but for those who read the NYT and People magazine content, this deal may be very attractive.
In order to receive a free Nook Simple Touch, or a discounted Nook Color, consumers have to agree to a one-year, $19.99-a-month, subscription to the Nook version of The New York Times. Nook Color e-reader normally goes for $199, and consumers would get a $100 savings with the $99 price. For the black and white Nook Simple Touch, consumers would get the e-reader free with the subscription.
In a separate deal, Barnes & Noble is also partnering with People magazine and offering a $50 off a normally priced $249 Nook Tablet with a one-year, $10 per month digital subscription to the magazine, reports Wired. With this offer the Nook Tablet is better aligned with competitor Amazon's $199 Kindle.
Wired reports the special offer ends on March 9, but that a Barnes & Noble spokesman said there would likely be similar offers in the future.
“This is the first promotion of its kind,” said Shar. “We are currently working with other publishers to bring similar offers and value to our customers.”
Marketwatch said the NYT "appears to be underwriting" the costs of the Nook devices. Wired speculates Barnes & Noble may be splitting the cost with People and reported the NYT declined to comment on their terms.
The bookseller is in the midst of making a decision whether or not to spin Nook off into a separate business.
Currently the bookstore division of the business is struggling to remain afloat in the digital age and is struggling with dips in market share. Former competitor Borders closed its doors in 2011.
Additionally, companies, such at the New York Times, are also struggling in the age of digital content and needing to reinvent their traditional business models in order to not become extinct as technology reigns. This deal can potentially help give a boost to their dwindling subscription base.
Sales for e-readers reportedly surged over the holidays and Barnes & Noble may be looking to keep the momentum going, especially as it competes against online retail giant Amazon's Kindle products.
More about Nook, nook color, nook simple touch, Ereaders, nook tablet
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