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article imageTwo master Food Network chefs to take on Kelly, minus Regis

By Joan Firstenberg     Jan 6, 2012 in Food
New York - Two food mavens who cook and judge other cooks on the Food Network are getting a show of their own on daytime TV. It would be based on Regis & Kelly, and could even boot Kelly, currently without Regis, from her perch.
Two chef.s who have made a big splash on the Food Network are now in talks to host a "Regis and Kelly"-like daily TV show which could go on as soon as next year.
Bobby Flay and rising-star Giada DeLaurentis each have their own shows on the Network, and recently began working together as judges on the "Food Network Star" cooking competition series.
DeLaurentis, pretty with red hair is the granddaughter of well-known film producer Dino DeLaurentis, is a relative newcomer to the Network. Flay, who has been cooking up a storm on the Food Network since its inception, appearing in his own and other shows, now could get a chance to move away from just that specialized channel and onto mainstream TV.
The New York Post reveals that the show is being pitched to potential networks and syndicators as a new-generation “Live! With Regis and Kelly,” where the stars are more than big personalities but also established experts at something else — food.
The Gothamist reports that Flay and DeLaurentis apparently have the same agent, Jon Rosen, and although he wouldn't confirm it, TV sources say the show is being pitched to several networks as "a new-generation Live! With Regis and Kelly, but the stars will be more than big personalities. They will also be establish experts at food, cooking and presentation.
Flay, 47, is pretty much viewed as food TV royalty, along with Emeril Lagasse, Paula Deen and Mario Batali. He is also one of New York City's best-known successful restaurateurs the list of which includes the Mesa Grill and Bar Americain.
DeLaurentis, 41, is not only a knockout, but she's one of the younger chefs. She started on Food Network eight years ago with a show called “Everyday Italian”. But she is now one of the network's most popular rising young stars.
Shows about food, fashion and health, which were once confined to specialty cable TV channels are now being serious considered by the broadcast networks and TV stations eager to replace soap operas and Oprah as the staples of daytime TV. Gordon Elliott, a former TV personality who has moved behind the camera and now produces the new very successful ABC lifestyle show, "The Chew" is drawing as many viewers as the more costly soap opera it replaced. He says,
“You have to have a compelling reason to make people come to the TV set now. The challenge now is to put on something useful."
Network executives are also hoping that the show signals a feeling within the TV business that, with Regis gone, viewers may not want to tune in to Kelly Ripa—even with a new co-host, once one is selected.
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