On February 5, NBC will broadcast Super Bowl XLVI live from Indianapolis, IN to hundreds of millions of viewers, all potential customers for companies willing to shell out the cash to have their ad broadcast during the game. According to this Reuters report
, last year's Super Bowl between the Green Bay Packers and the Pittsburgh Steelers reached 111 million viewers, 5 million more than the year before. While this year's participants have yet to be determined, NBC is expecting an even greater audience. Thus, this year's price tag for a 30 second spot reached new heights. NBC announced
that all of the commercial air time during the game has been sold.
Super Bowl ad time has not always been expensive. According to Business Insider
, the cost for a 30 second ad on the first Super Bowl broadcast was $40,000. Ad costs hit $100,000 in 1973 for Super Bowl VII, in which the Washington Redskins faced the undefeated Miami Dolphins. In 1985, Super Bowl XIX's ad cost hit $500,000 for the first time. The first $1 million 30 second ad aired during Super Bowl XXIX, between the San Francisco 49ers and the San Diego Chargers.
Companies always produce their best and most memorable commercials to air during the Super Bowl, and over time the commercials sometimes overshadow the game. Who can't forget 1979's Coke ad featuring Mean Joe Greene chugging a Coke given to him by a young fan and exchanging his jersey? How about Apple's creepy vision of the future in their 1984 ad?
Budweiser always churns out memorable ads for the Super Bowl, such as the football-playing Clydesdale horses and the often-repeated ad nauseum Budweiser frogs. Other companies like Nike, Reebok, Doritos, E-Trade, Pepsi, Coca Cola, and McDonald's all throw considerable amounts of money behind Super Bowl ads to increase their production value and compete with the other companies for most memorable commercial. This year will feature ads
from GoDaddy.com, Mars, Century 21, Audi, GM, Bridgestone Tires, and Dannon Yogurt amongst the perennial stalwarts like Anheuser-Busch, Coca Cola, and Pepsi.