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article imageVideo: A bag's journey through airports

By Lynn Curwin     Dec 29, 2011 in Travel
A video released by Delta Air Lines uses cameras inserted inside a suitcase to show the journey through the baggage system at a couple of airports.
Six holes were drilled in a suitcase and a camera, protected by plexiglass, was placed at each one, before it was sent on a journey from Atlanta to New York.
"This is an exclusive behind-the-scenes look at some of the people, places and things your bag encounters on its way to get from Point A to Point B," read the information on the Delta blog.
"Behind The Scenes: Your Bag's Journey on Delta" has been edited down to two minutes and 43 seconds, and shows the bag being prepared for the trip, the view as it goes along belts, onto an airplane, being unloaded and onto the carousel where people are waiting to pick up their own bags.
It shows a message stating that no photography is allowed in the TSA scan area.
Writing on Reel SEO, Jeremey Scott states that, although he is not a fan of Delta, he thinks the video ad is "one of the coolest ideas I've seen in a long time."
He said he feels it works well because it shows people something they usually do not have the opportunity to see.
"Showing customers and viewers something that is traditionally off-limits is one of the best ways to draw them in--that's why DVD's have behind the scenes footage, documentaries, featurettes, and commentary tracks," he writes. "Delta grabs your attention with the promise: see what happens to your bag. The actual inner workings of the baggage system are so intricate and new to viewers, that the video does a far-better-than-average job of holding your attention after capturing it."
Earlier this year, a man claimed that someone working for Delta urinated in his luggage after he complained when his bag was flown to the wrong city.
Delta adds that you can track your own bag’s journey by downloading the Fly Delta app and taking a photo of the tag on your iPhone or entering the bag tag number.
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