There were blushes all round on the evening of December 28, 2011 as Norwegian news readers Atle Bjurstrøm and Cecilie Roang Bostad
presented a serious item on the country’s state-owned television channel, NRK, about eye treatment for the elderly. Behind them was displayed, right on cue, an eye test chart.
However, it was not the standard type of chart
that normally adorns the walls of an optician’s consulting room. Instead of the rather staid combination of E, A and Os, the chart that was shown was made up of text and internet type abbreviations such as OMG and STFU.
Speaking to Norwegian news website VG
NRK editor Solveig Tvedt admitted that the team had simply obtained a picture from one of its agencies and displayed it without really looking at it.
The result was a Norwegian Twitter storm which has, within 24 hours, started spreading through the English speaking Twitter world too. Maybe the Norwegian chart is something opticians need to consider adopting in order to make eye tests much more fun.