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Online holiday shopping up 15 percent from last year

By Joe Gullo     Dec 28, 2011 in Business
As the days slowly (or quickly) count down to the end of the year, the results from the United States holiday shopping season are trickling in.
Online shopping this year was up 15 percent from last year. Consumers were spending 35.3 billion dollars on digital material from content to subscription sales.
Online sales did not end just before Christmas - people were still spending on Christmas day. New gifts like iPods, iPhones, tablets, computers, Android phones allow people to purchase apps, games, and subscriptions right to their devices.
According to a press release from comSCOR, a leader in measuring digital content online "digital content and subscriptions accounted for 2.8 percent of retail commerce sales, but on Christmas Day accounted for 20 percent of sales"
Some explanations for the higher sales may be the incentives online businesses are giving consumers. Incentives according to MSNBC that, "shoppers have received free shipping on at least half of all their purchases in each week of this year's holiday shopping season."
Sales weren't the only the thing to increase during the holiday season. Satisfaction for online retailers like Amazon also went up. The average for the top 40 online retailers in 2011 was 79 percent - up one percent from last year.
According to Ecommerce Bytes, "Customers gave Amazon the highest score of any retailer in 14 consecutive studies, according to analytics firm ForeSee Results' annual Holiday E-Retail Satisfaction Index."
Overall trends this holiday season showed increases in sales starting from Black Friday all the way until the 26th of December.
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