The U.S. fast food chain Wendy's has returned to the Japanese market, launching a new branch in theTokyo shopping district of Omotesando on Dec. 27. Japanese Wendy's features more than the standard 99 cent Everyday Value Meal
familiar to American customers, offering the more expensive option of a foie gras burger at 1,280 yen ($16).
According to Naharnet
the Japanese fast food menu also includes "grilled chicken served with truffle and porcini mushroom sauce (920 yen)" and "avocado and wasabi burgers (820 yen)." After pulling out of the Japanese market two years ago due to competition from rival U.S. fast food chains, the company is now hoping to open 100 branches in the next five years. Wendy's company president Darrel van Ligten
was in Tokyo to celebrate the launch of the Omotesando restaurant.
According to Wendy's
promotional literature the company is committed to animal welfare, saying "Our Company is committed to the humane treatment of animals." It remains to be seen if animal rights activists will share Wendy's views now the chain has branched out in foie gras burgers.