will be running a "12 Days of Christmas" event which will see users offered a range of different content including apps (applications for iPads and iPhones), TV shows, movies, books and music.
As reported by magazines like Total Film
, the 12 Days of Christmas offer will run from 26 Dec to 6 Jan and include high-profile content, with each offer available for just 24 hours. To access the content people with iTunes accounts will needed to log-on each day.
This is the third year that Apple have run the event. The past two years have seen some mixed content released, as Word Magazine
points out, such as single TV shows, movies, music videos and tracks, mainly samples for complete sets. Not everything made available will appeal to everybody, but there is likely to be something of interest for the typical consumer. Last year’s giveaways included the game ‘Let’s Golf’, an episode of Doctor Who, and a Snow Patrol song.
For those who do not want to log into iTunes each day and have an Apple device, then Apple has also made a special 12 Days of Christmas app
to support the offering and make it easier to find them. The application includes push notifications to alert you as to when a new freebie is available for download and is available for customers in the UK and other select European countries.