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article imageWhite Castle considers adding alcohol to its menu

By Leigh Goessl     Dec 22, 2011 in Business
Lafayette - Burger chain White Castle is considering the idea of selling alcohol in its restaurants.
In a test market initiative in Indiana, the 90-year-old hamburger chain is trying out the viability of beer and wine sales.
The test restaurant is a "fusion" outlet located in Lafayette, Ind., meaning White Castle has merged with other eateries to create one restaurant.
Perhaps following in the recent footsteps of coffee giant Starbucks, if the test period is successful and customers embrace the idea, White Castle will soon have a revamped menu extending to its other eateries.
The Lafayette restaurant has been offering wine for $4.50 a serving and beers starting at $3.00, according to the Associated Press (via Yahoo! News). This particular fusion restaurant is a barbeque themed establishment owned by White Castle.
Associated Press reported Jamie Richardson, a spokesman for Columbus-based White Castle System Inc., said, "This was something that customers had been suggesting," said Richardson. "They thought that beer and wine might go nicely with the barbecue that was available at [Modern] Blaze. We're certain that we might have some customers who might enjoy some sliders and a beer or wine as well."
Modern Blaze BBQ is a trademark owned by White Castle Management Co. The burger-chain's management company also has an Asian food brand called the Laughing Noodle, in Springfield, Ohio, and a triple-decker sandwich shop in Tenn., reports AP.
Richardson also reportedly said reaction so far to alcohol on the menu has been "very positive," but for now there are no immediate plans to extend menus at other co-branded restaurants.
“For now, this is a one-restaurant test,” Richardson told the New York Daily News. “Our thought is to learn as much as we can from customers and our team members to see if this is something that might have merit for other locations.”
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