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article imageAnger erupts over reindeer pate, but product still sells out

By Leigh Goessl     Dec 19, 2011 in Food
London - Every year some store, somewhere across the globe has an item that becomes a sensation during the holiday season.
This year one of those items is ▬ reindeer pate?
The delicacy, made from bonafide Swedish reindeer, is what one store's hot ticket item was this Christmas 2011.
Fury erupted from a vegetarian group after Harvey Nichols, a store located in the UK, began selling reindeer pate, right before the Christmas holiday. Yet, despite what might be considered to be a product made in bad taste at this time of the year, the product, manufactured by a west London company called Edible, has sold out for the festive season.
The product was advertised as "Delicious served on hot buttered toast with a glass of brandy!" and priced at £15 for 190 grams (about $23 US for 6.7 ounces).
Ingredients for the 'delicacy' include ground meat, fat, cognac, and spices. The package design of the reindeer pate perhaps was written to provoke. Claims on the label state "arctic delicacy," "farm raised relative of Rudolph," and "indulgent winter treat!"
Despite the images of Santa's popular reindeer on a plate that are conjured up when reading the product's label, this product has been a popular seller. MSNBC reported the item is listed as 'unavailable' on and Edible. The product is also gone from Harvey Nichols' shelves as well.
"[O]ur online stock has sold out due to the publicity and demand we've received," spokeswoman Constance Cooper for Harvey Nichols said via email to MSNBC. "It's a seasonal product and stocks are limited so we will not be restocking prior to Christmas."
The group Vegetarians International Voice for Animals (VIVA) protested against upscale department store Harvey Nichols for its reindeer pate product, reported MSNBC.
VIVA's website states, "Harvey Nichols are selling the ‘Edible’ brand of reindeer pate, which says it is from farmed reindeer. It is unclear what farmed means in this instance, but there are concerns about the welfare of these wild animals – especially as they can suffer greatly from stress."
The Sun reported Viva! campaigns manager Justin Kerswell said, "What kind of sicko would relish cracking open a tin of reindeer pate on Christmas Day? And what kind of store would think it appropriate to sell?"
The Daily Mail reported a Harvey Nicholas spokesperson said "The reindeer we stock is farmed in Sweden and complies to EU legislation, in a similar way that we would farm sheep or cattle in this country."
"Our Foodmarket specialises in obtaining delicacies for our customers’ international gourmet palates and Reindeer is a traditional part of the Scandinavian diet," the spokesman said,
Traditional diet or outrage, either way, based on apparent sales, many individuals have opted to partake in this pricey "indulgent winter treat."
Last year the vegetarian action group took on store Lidl for its selling of reindeer steaks.
More about reindeer pate, United Kingdom, Harvey Nichols, Vegetarians International Voice for Animals, Viva
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