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In the Media

article imageBritish athlete raises Olympic training funds through eBay

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By Kevin Fitzgerald
Dec 18, 2011 in Sports
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London - James Ellington, a prominent British sprinter, has come up with an unusual way to raise funds as he trains for next year's Olympics in London. He managed to raise 32,550 pounds ($50,500) from a bidder on eBay.
According to Reuters, 71 bids were made by 45 bidders over a 10-day period.
Ellington will now be able to afford a full month of elite training in the United States.
BBC News reports that Ellington needed a wage of 15,000 pounds and an additional 15,000 pounds to cover travel and accommodation, dietary needs and kit.
Ellington told the new source:
"I couldn't be happier. If I got more it would have been a bonus but I'm happy. I didn't think that many people would bid."
The 26-year-old athlete will wear the winning bidder's sponsor kit at every event possible, including at press events or during training, as well as the duration of the Olympic Games.
Ellington had lost out on sponsorship after injuries had taken him out of competition over the past four years. He was the only top British sprinter heading into the Olympics without a sponsor.
Ellington runs in the 100m, 200m, and relay events. He is the top British sprinter in the 200m event at a non-altitude level this year.
article:316288:1::0
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