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article imageShopping at the farmers' market in the digital age

By Alexandra Christopoulos     Dec 16, 2011 in Food
Farmers' markets are a feast for the senses. From the smells of freshly baked goods, to the variety of colours in the produce section, or that one chatty (yet friendly) vendor who engages you in a delightful conversation about his or her product.
Shopping at the farmers' market is not just a fun experience or for some, a weekend ritual. It is also beneficial to the environment and supports local agriculture. However, the transition for more into the online world means others are going digital.
Email lists, group pages, smartphone apps and QR codes, to name a few, are just some of the ways markets are using social media outlets to keep the public informed about related news and information on the local food movement, not only what's happening at the market itself.
Carolyn Bennett, a Toronto councillor who says she frequents the popular market at Wychwood Barns, replied via Twitter she believes the location has a strong online presence.
But in ways, a social media boost could all be relative, depending on one's neighbourhood, as Bob Chorney, executive director for Farmer's Markets Ontario, pointed out.
Chorney explained he believes the online movement has been slow to catch on, as more farmer's markets move beyond Facebook and Twitter pages. But the issue has yet to be discussed in further detail at a social marketing conference in February, he confirmed.
More about farmer's market, Fresh produce, Internet, Social media, Environment