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article imageFacebook Timeline rolls out after long delay

By William Rubin     Dec 16, 2011 in Internet
Facebook has rolled out the long-awaited addition to profile pages on its website; users can opt-in to activate a Timeline that chronicles life and major events dating back to birth.
Facebook's Timeline is a major design overhaul that is a radical departure from the simple feed users on the social network are used to. The design-heavy focus incorporates two columns and attempts to highlight major events in one's life dating right back to birth.
Timeline lets users scroll through time using a simple year-based navigation menu, allowing anyone to see activities from any month of any year. Users can personalize a cover photo, add applications, maps and more. And an activity log gives users the ability to control what and how things appear on their timeline and Facebook has attempted to make privacy controls more simple.
Timeline is essentially a digital scrapbook of one's life, allowing users to highlight, or hide, any significant moments of their life.
Timeline is currently an opt-in feature for users. Anyone who chooses to preview Timeline will have a seven-day grace period before it's pushed out live and shared with friends.
"Everyone can get it, but you still need to request to access Timeline to get it," a Facebook spokesperson told Digital Journal. "For the moment it is an opt-in change. Details will come later as to when the new profile will be rolling out to everybody. But right now, Facebook is giving people the choice to change their profile now for the new Timeline."
There are varying opinions of the new feature, as some have said they think the new feature is great, while others say they don't want to change something that isn't broken. Some have also expressed concern over Timeline, suggesting Facebook's new feature is only an attempt to get more information out of users that can be used to boost targeted advertising capabilities.
In addition to being rolled out on the Web, Facebook is also pushing Timeline out via its mobile site. Experts believe the mobile version could be a lucrative opportunity for Facebook, as it has not yet had any advertising on it. If Facebook embraces mobile ads, “it could set off a fascinating corporate strategy fight with Apple and Google,” wrote Business Insider.
Facebook's seemingly-endless array of members can either wait for a notification to appear on their home page, or go to this link to get Timeline.
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