The self-proclaimed leader in measuring the digital world, ComScore, and the social software giant, Buddy Media
, announced a week ago a strategic partnership that will help brands and agencies maximize their social marketing efforts. Existing mutual clients for both companies will benefit from Buddy Media’s social marketing suite and ComScore Social Essentials that will optimize their social communications and impact.
According to the press release
, both companies agreed to integrate comScore data into the Buddy Media product suite and workflow, which will offer the following: a seamless social marketing optimization and performance measurement experience.
The companies or clients from Buddy Media and comScore will leverage the ability to combine a real-time, cross-platform experience that will yield insightful customer data.
“Providing the best social insights and analytics for our more than 600 brand and agency customers has always been a core focus for Buddy Media,” said Michael Lazerow, CEO of Buddy Media. “We have innovated in social analytics organically, via acquisition and via partnership. Our partnership with comScore, the industry leader, enables us to provide an offering unlike anything else on the market.”
Buddy Media clients will continue to receive the analytics software for social marketing for free, but with this joint venture they will have the option to purchase comScore’s premium product.
The Vice President in Industry Analysis at comScore, Andrew Lipsman
, explained during a phone interview that one of the big areas of advertising and marketing today is social media marketing. Furthermore went on to elaborate how combining the tools from both companies will enhance their strategic efforts.
“In so by combining forces the tools have the ability to design their programs and measure their effect,” said Lipsman. “Will use that feedback to further optimize that program and integration between our offerings and be able to help our clients effectively design and measure their program.”