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article imageCrayola to publish e-books, apps for kids on tablet devices

By Stephanie Medeiros     Dec 14, 2011 in Technology
Crayola is taking the plunge into the e-book market and will start selling "digital" coloring books and apps for tablet devices.
Tablets have shown their worth through many uses, whether it's function is used in music, healthcare, business, or even for kids, tablets are starting to get a serious look from companies looking to plunge into the digital publishing marketplace. One company in particular is Crayola, who wish to bring "another canvas" to kids to express their creativity, reports Paid Content.
There are apps already built for kids who can "draw" on the tablet, however, Crayola wants to take it a step further from a new age Etch-a-Sketch and make a full-fledged, interactive e-book series for children. Which makes sense for the company, as a recent poll by Nielson found that 44 percent of children aged 6-12 want an iPad this holiday season over any other toy or gadget. Kids in a similar age bracket who wished for a non-Apple tablet were polled at 25 percent.
Crayola will be releasing three titles: “Color-Me Early Concepts: Caterpillar’s Colors,” “Color-Me Adventures: Find That Dragon,” and “Color-Me Stories: Picture Day," will be released on iTunes come January and will available for Android later in 2012. Crayola collaborated with app publisher and developer Ruckus Media Group to create these first three titles and will also be creating interactive apps.
Similar companies Ruckus Media have worked with include Scholastic and Hasbro, both of which are also releasing content aimed at children for tablet devices. According to Paid Content, Ruckus Media was founded by former president of Simon & Schuster Children's Books.
Crayola has previously released apps for the iPad where kids can use their fingers to digitally paint and draw on the tablet, or they can use a specially made drawing stylus--the iMarker--that sets their parents back at $29.99.
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