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Chrift finds holiday gifts with social networking Special

By Stephanie Medeiros     Dec 9, 2011 in Internet
Recently launched website Chrift helps by finding those perfect gifts when someone might have everything or is just hard to shop. It does so with a helping hand from Facebook.
Developed by Michael Lee Johnson and Thomas Pongrac, the gift-suggestion web app is explained on the website as: "...The ultimate personal assistant to aid your last minute Christmas gift shopping decisions, reducing your stress, saving you money and making your life that little bit easier in the process."
The application uses readily available data from your Facebook friends to help pick the best possible gifts for them, which can help for those friends who have everything or are hard to shop for. By searching through the data (possibly Likes and other public information), Chrift is able to find gifts better than a pair of socks.
Johnson thought of the idea during Thanksgiving, "Christmas was coming up and I couldn't think of what to buy my mother for Christmas, at the time we were thinking app ideas and Chrift sorta sprang from that," Johnson said in an email interview. He then decided to develop the idea with Pongrac.
Johnson and Pongrac plan to keep Chrift rolling by launching a mobile app next year, to help finding gifts easier while on the go--a great idea for late shoppers who are out shopping, desperately trying to find that perfect gift for their loved ones. Also, Chrift will expand from Christmas to other major holidays come 2012.
Using Chrift to find gifts for friends through Facebook, a user is able to choose and compare different gifts on a list, all of which were relevant to the friend's Likes and information on their Facebook. Users can adjust price limits and look through different categories of gift options from electronics, clothes, to gift cards, and other categories. Users concerned about privacy and safety are reminded before launching Chrift that nothing will posted on the user's behalf from Chrift, nor will private information be saved.
According to AllFacebook, Chrift was translated for use in China, Australia, United Kingdom, United States, Canada, Germany, Italy, France, and Japan.
Michael Lee Johnson is a marketer and app developer located in England and Thomas Pongrac is a web programmer and strategist located in Australia.
More about 2011 holiday season, Web app, Facebook, chrift, Holiday shopping