"Digital Journal's gamification project is hands-down one of our most successful technologies developed to date," said Chris Hogg, CEO, Digital Journal. "We know right down to a granular level how people consume and interact with our media network and it has provided us with a true wealth of information and data."
In September, Digital Journal launched a massive gamification project that tracks and reports activity of contributors on Digital Journal. Recording actions such as quantity of articles published, frequency of visit and how engaged members are, Digital Journal rewards points and badges to individual contributors based on the amount of their activity. The members who stay the most active in the month are then rewarded with a "Power Users" badge.