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article imagenextMEDIA liveblog: The buzz on geo-location strategies

By David Silverberg     Dec 5, 2011 in Technology
Toronto - Media companies and advertisers are increasingly considering a consumer's specific geographic location, as we've seen with group-buying. In this liveblog coverage of nextMEDIA 2011's panel discussion on geo-location, learn about this rising tech trend.
Taking place in Toronto's Carlu conference centre, nextMEDIA is hosting various sessions on how media and technology converge to create new innovation to reach customers and audience. Digital Journal is hosting a liveblog covering the event titled Your Geo-Location Strategy: Think Global, Act Local.
Featuring at this event are major industry movers in this field: Matthew Ames, Director, Performance Marketing, CX Interactive; Candice Faktor, Digital Vice President, Strategy and New Ventures, for Torstar; and Kathy Kohn, Partner, Chief Creative Officer, henderson bas kohn.
Here are some of the questions they'll be answering: What are some of the brands that have had success with location-based marketing campaigns? Which strategies need to be put in place for your brand to leverage a location-based campaign? And what kind of interaction is required to keep your customers engaged.
The liveblog below will go live at 11:50 a.m. ET today, so you just need to scroll to the liveblog widget below and enter a name and take part right away. After the event, a transcript will be viewable to anyone.
The liveblog for this session will end at 12:45 p.m.
We will also be covering another nextMEDIA session at 1:40 p.m. ET, titled Publishers Talk Digital.
More about Nextmedia, geolocation, Liveblog, Media
 
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