Children at The Gardens Mall
in Palm Beach Gardens, Florida, were awaiting Santa's grand abseiling-style entrance, before their hero caught his beard on the way down.
And if that wasn't enough bad luck for the man in red and white, he also managed to lose his hat
While Santa continued to struggle his way down the rope, the announcer urged everyone to get behind him by singing "We Wish You a Merry Christmas".
- which was uploaded on November 26 - has already received close to 39,000 hits.
Let's hope a similar blunder doesn't occur on Christmas Eve, especially involving a chimney!