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article imageSunday Times Hails Croatian Beaches and Hvar Island

By Paul Bradbury     Nov 30, 2011 in Travel
More recognition for Croatian beaches by the Sunday Times, as well as the island of Hvar, recently named Lonely Planet's number 5 destination for 2012.
Recognition of the island of Hvar's exceptional tourism offer continued on November 30, 2011, with Croatian media reporting its inclusion in the Sunday Times Magazine's inclusion of Croatia's premier island in its list of the top 25 islands in the world.
In addition to Hvar's nomination, Croatia's beaches were also recognised, coming in third behind Spain and Greece at the awards ceremony held at luxury London hotel St. Pancras Renaissance.
The nominations are the latest in a series of high profile endorsements for Croatia - and Hvar in particular - whose tourism industry is enjoying a boom after the devastating war in former Yugoslavia.
Celebrity Hvar
After an exceptionally high profile summer, which saw Hvar in the global news following the antics of Prince Harry jumping fully clothed into a nightclub swimming pool and a pregnant Beyonce showing off her baby bump at a Hvar beach club, the accolades have poured in for the island, described by many at the new St. Tropez.
Conde Nast readers voted Hvar the 8th best island in Europe in October, to be followed a week later by Lonely Planet naming it the fifth best destination for 2012. An undercover investigation by Croatian national newspaper, Vecernji List, placed Hvar as the number one tourist destination in Croatia, while the influential Days of Croatian Tourism awards presented Mayor of the Year to Pjerino Bebic, Mayor of Hvar Town.
Accolades for Hvar Hotels
Hvar's hotels were also in the spotlight, with its leading hotel, Adriana, the flagship of the luxury Suncani Hvar group, being included in Fodor's list of the world's top 100 hotels in November, shortly after another Suncani hotel, Riva, was nominated in Europe's top 100 hotels by readers of the Sunday Times.
The recognition by the Sunday Times of Croatia's beaches - typically rocky and pebbly, thereby giving the water a crystal clarity - mirrors the verdict of CNN, which last week named the tiny island of Jerolim, opposite Hvar Town, as the best naturist beach destination in the world.
Hvar - most famous for its reputation as the sunniest island in the Adriatic - has a growing reputation as a must-see destination in Croatia. Also well-known for its wonderful climate (which spurred the creation of the Hvar Health Society - the oldest organised tourism in Europe), its lavender, and its celebrity appeal, the island has undergone a transformation in recent years, as it has moved to capture a large proportion of the luxury tourism market in Croatia, while still adhering to its more earthy roots, which are based on olives, lavender, fishing and wine.
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