The research, which was commissioned by Nivea, found that British people enjoy an average of 13 hugs
per day, which should each last around 9.5 seconds.
Forty-one percent said they would like even more than 13. Now that's just greedy if you ask me!
And as for celebrity influence, British women would love to hug David Beckham, George Clooney, Dermot O'Leary, Gary Barlow and Robbie Williams.
British guys want to squeeze
Holly Willoughby, Cheryl Cole, Lorraine Kelly, Kate Middleton and Nigella Lawson.
Surprisingly, when Brits turn to their partners for a hug, it's not because they think it will turn into something more erotic. More than a third want to be comforted or given a boost after a tough day.
Fourteen percent - who are most likely single - ask a close friend for a hug, while nine percent ask their mother.
Psychologist Geoff Beattie said
: "Giving and receiving a hug is one of the most comforting and bonding acts so it's encouraging to see we spend up to 12.5 hours a year embracing.
"Hugs are instrumental in bringing people closer and it's reassuring to see 41 per cent of Brits are keen to become closer by increasing their physical contact."
Forget your five a day, it's now 13!