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article imageThe Donald says Trump name worth $3 billion

By Katerina Nikolas     Nov 22, 2011 in World
Many believed that the reason Donald Trump did not follow through with his bid for president was because he would have to come clean about the size of his assets. Now he has done just that, declaring his worth at $7 billion.
The question of exactly how much money Donald Trump is worth is one that has intrigued many over the years. From millionaire to bankrupt, to billionaire and a brand in his own right, the Donald would have had to reveal the size of his assets if he had followed through in his bid for president. Now he has done just that by revealing his worth in his latest book, "Time to Get Tough," due to be released on Dec. 5.
The latest estimate of Trump's wealth was published by the Forbes Rich List in Sept. 2011. Forbes put Trump's net worth at $2.9 billion, a figure that pales besides Trump's own figure of just over $7 billion. According to Fox, Trump cites the figure of $7,004,900,000 in his new book.
A huge part of the discrepancy between the Forbes figure and Trump's own is the market value of the Trump brand name. Whilst Forbes recognizes there is money in the brand they value it at a paltry $200 million. Trump tops that with his own estimate of the Trump brand name as $3 billion. According to Reuters Trump's brand value "has been established by Predictiv, the highly respected brand valuation company." In response to the figures Forbes simply said "You're ridiculous."
The Trump brand name may not be entirely measurable but it is certainly recognizable and still appears to be one which the GOP presidential candidates value and want to see on their list of endorsements. On Monday the beleaguered Michele Bachmann was still courting the Donald, hoping to get his support. The Donald should be careful that her assertion "We have a lot in common" (CBS) doesn't harm the value of his brand.
More about Donald trump, Trump $3 billion, brand value, Forbes rich list, The Donald
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