Since the recent change
in Klout scores, a lot of professionals involved in social media have started to question the real value of ‘online influence’. This has resulted in a migration to sites like PeerIndex
or the more recent PROSkore.
PROSkore is a new business network that offers a blend of Klout and LinkedIn, and ranks members based on a series of specific information they provide when they fill in their profiles. This information includes their professional résumé (education and work history), activity on PROSkore (e.g. connections made, recommendations received — and by whom...), and social influence. And scoring and rankings are relative
to the area where the member lives.
Unlike Klout, the new network places emphasis on business-related social media such as LinkedIn popularity and recommendations, and Facebook Fan Pages rather than Profiles:
“As professionals are scored and use the network... we're able to quantify 'who they know'... which has the ability to measure exactly what their influence really means,” says CEO and Co-Founder Bill Jula in an email. “Influencing a bunch of other Influencers means something different than simply influencing a large number of people who have no influence themselves.”
PROSkore really differentiates itself from Klout, because it was built with the professional entrepreneur in mind:
“With PROskore the purpose of the score is to help individual professionals generate business by helping them identify opportunities and network more efficiently. With Klout, the purpose is simply to score people and sell that data (access) to big advertisers,” Jula continues.
PROSKore also boasts a series of interesting features, including a lead-generating system that matches up professionals based on what they sell and what they need; a press release service; and an integrated email marketing tool that allows members to create, send and track email newsletters. And profiles are fully optimized for Google.
Members with a certain number of followers and fans can also win eight badges:
“The purpose of PROskore badges actually has more to do with helping to bring more context to someone's score,” says Jula. “For example, if a person has a score of 70 and they've received a Top Networker Badge and a LinkedIn Badge... I can assume that they achieved their score because they are highly connected on both PROskore and LinkedIn. If someone has a Twitter Badge, it's safe to assume they have some serious influence on Twitter... and so on.”
More features are in the works, including new badges and perks. The latter will be called ‘PROmos’.
PROSkore is a spin-off from former online business network Fast Pitch, which was launched in 2006.
For more information on PROSkore, visit http://www.proskore.com